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Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored in digital or analog storage in specific formats. Forms of digital content include information that is digitally transmitted, transmitted, or contained in computer files.
Viewed in a limited way, digital content includes popular media types, while a broader approach considers any type of digital information (for example, digitally updated weather forecasts, GPS maps, etc.) as digital content.
Digital content has increased as more households have accessed the Internet. Expanded access has made it easier for people to receive their news and watch television online, challenging the popularity of traditional platforms. Increased Internet access has also led to the mass publication of digital content through individuals in the form of e-books, blog posts, and even Facebook posts.
At the beginning of the Digital Revolution, computers facilitated the discovery, retrieval, and creation of new information in all fields of human knowledge. As information became increasingly accessible, the Digital Revolution also made it easier to create digital content.
Despite an evolution towards digital technology, which occurred sometime between the late 1950s and 1970s, the distribution of digital content did not begin until the late 1990s with the rise in popularity of the Internet.
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In the past, digital content was primarily distributed via computers and the Internet, but delivery methods are changing rapidly as the Digital Revolution brings new channels, such as mobile apps and e-books. These new technologies will create challenges for content creators as they determine the best channel to deliver content to their consumers.
Video: Video content types include home videos, music videos, TV shows, and movies. Many of these can be viewed on websites such as YouTube, Hulu, CBS All Access, Disney +, HBO Max, etc., where both individuals and companies can post content. However, many movies and TV shows are not legally available for free, but can be purchased from sites like iTunes and Amazon.
Images: Sharing photos and images is another example of digital content. Popular sites used for this type of digital content include Imgur, where people share self-created images, Flickr, where people share their photo albums, and DeviantArt, where people share their artwork. Popular apps used for images include Instagram and Snapchat.
Visual Stories: Stories are a new type of digital content introduced by Snapchat. Since then, stories as a format have been introduced on other platforms, such as Facebook and Linkedin. In 2018, Google unveiled its AMP Stories, which provide content publishers with a mobile-centric format to deliver news and information as visually enriching stories. AMP stories can be easily built without coding with editor platforms like Ampstor.
To access more premium digital products, consumers generally have to pay an initial charge for digital content, or a subscription-based fee. Video: Many licensed videos, like movies and TV shows, require money to be viewed or downloaded Popular services used by many include streaming giant Netflix and Amazon's streaming service, as well as the recent announcement presented by the platform of online video YouTube.
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Audio: While songs can be streamed for free, generally to download most licensed music, consumers should purchase songs from web stores, such as the popular iTunes. However, Spotify Premium is emerging as a new model for buying digital content on the web: Consumers pay a monthly fee for unlimited streaming and downloading of Spotify's music library.
News: In recent years, newspapers have tried to expand their readership by creating digital access to their newspapers. As of 2012, 39% of readers became aware of news from online formats, making news a frequent form of digital content.
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Ads: As media consumers increasingly use digital formats to watch TV, check the weather, and search for content, ads have moved to digital forms to keep up with their audience. Ads are now done digitally and placed on sites ranging from Facebook to YouTube.
Web mapping: Sites like MapQuest and Google Maps provide map content to users. These sites give people the ability to quickly find the location of a landmark and create routes to a destination. Online maps are a form of free content provided by companies like Google and AOL, which serve as much more efficient alternatives to the traditional Thomas Guide.
Digital content companies may include news, information and entertainment distributed over the Internet and digitally consumed by consumers and businesses. Based on revenue, the top digital companies are ranked by Google, China Mobile, Bloomberg, Reed Elsevier, and Apple. The top 50 companies with the highest incomes are divided among those that offer free and paid digital content, but these top 50 companies combined generate revenues of $ 150 billion.
Educational Opportunity Programs, such as CUNY's Macaulay Honors College at its New Media Lab, led by industry professional Robert Small, are designed to train and introduce students to the various disciplines within the digital content industry. The objective is to offer information and access to professional job opportunities. They also explore in an incubator how to create businesses and new companies in the world of digital content. There are many educational events in support of choosing digital content as a career.
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